Digital Creative Strategist required ASAP for West London Broadcaster.
Role Overview
We are looking for a Digital Creative Strategist who combines performance marketing expertise with a strong understanding of brand storytelling. This role is ideal for someone who thrives at the intersection of data-driven decision-making and creative innovation, ensuring campaigns deliver measurable impact while reinforcing brand equity.
You will lead creative strategy and executional best practices across major digital platforms—Meta, TikTok, and emerging channels—with a focus on driving conversion, engagement, and ROI. Additionally, you’ll champion the integration of AI-powered tools to enhance creative effectiveness, personalization, and campaign optimization.
Key Responsibilities
- Performance-Driven Creative Strategy
- Develop creative approaches that maximise campaign performance across paid social and digital channels.
- Translate audience insights and data into actionable creative recommendations that improve CTR, CVR, and overall efficiency.
- Comms Planning & Messaging
- Build messaging frameworks bespoke to digital and social platforms that balance brand consistency with performance objectives.
- Ensure creative assets align with funnel stages—from awareness to conversion.
- Platform Expertise & Executional Excellence
- Own creative best practices for Meta, TikTok, and other major platforms, leveraging platform-specific trends and formats.
- Partner with media, marketing and creative teams to optimise creative for audience targeting and bidding strategies.
- AI-Driven Innovation
- Explore and implement AI tools for creative ideation, dynamic content generation, intelligent targeting and predictive optimisation.
- Share learnings and foster adoption of AI-driven solutions across the team.
- Collaboration & Reporting
- Work closely with performance marketing, analytics, and brand teams to deliver integrated campaigns.
- Present creative strategies and performance insights to stakeholders with clarity and impact.
Skills & Experience
- 4–6 years of experience in digital creative strategy, with a strong focus on performance marketing.
- Proven success in driving measurable results across Meta, TikTok, and other major platforms.
- Solid understanding of executional best practices, including creative formats, audience segmentation, and optimisation tactics.
- Familiarity with AI applications in marketing; LLMs, generative AI, and automation tools.
- Strong analytical mindset with the ability to interpret data and apply insights to creative decisions.
- Excellent communication and stakeholder management skills.
What We’re Looking For
- A digital creative strategist who is data-driven, results-oriented, and passionate about innovation.
- Someone who can balance performance goals with brand-building principles, ensuring campaigns deliver both short-term impact and long-term equity.
- An entrepreneurial self-starter, pro-actively looking for opportunities to strengthen the output across the agency
- A genuine team player, who enjoys collaborative processes and can manage multiple stakeholder conversations